Marketing Director - Fitness and Wellness

The Marketing & Communications Director – Fitness and Wellness is responsible for defining and executing the marketing and communications strategy for Arada’s health, fitness and wellbeing portfolio. This includes Formative, Arada’s fitness platform which operates multiple brands including Wellfit, Fitcode, FitnGlam and Platform, as well as the Everwell wellness brand. The role will drive brand growth, member acquisition, retention and community engagement across Arada’s fitness and wellness ecosystem while ensuring alignment with the broader Arada Group Marketing Engine.

Working closely with operations, growth strategy and central marketing teams, the Marketing & Communications Director will lead integrated marketing initiatives across brand positioning, membership growth, digital engagement, partnerships and customer experience, ensuring that each brand within the portfolio achieves strong market visibility, commercial performance and community ...