Marketing Director

Job Description :

Manage 8 headcounts: Marketing Manager, ABM, Marketing Executive, Activation Sup, Digital Specialist Report: Country Manager Brand Planning:  •Prepare brand architecture (target markets/ group, products, launch and phase out support). •Conduct competition analysis for market practices in supporting brand (promotions/ activations); •Plan for brand initiatives based on growth prospects and gaps in current/ New portfolio. •Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar. •Conduct over all analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index. Brand Communication, Development and Execution :  •Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc. •Review concept/ routes options prepared by agency; •Coordinate for research of identified route options and Analyze feed...