Marketing Director

IPSY México has been building since day one - not adapting a US model, but actually building from scratch: local team, local audience, a creator community that predates the influencer marketing category as we know it.
Four years in, the brand is recognized, and the audience is real.
What hasn't been fully defined is where the brand goes from here.
The narrative, the roadmap, the clarity on what IPSY México stands for in the Mexican market - that work is still ahead.
That's the job.
Not executing on someone else's plan.
Coming in, reading where the brand actually is, and building the strategy that takes brand equity, brand awareness, and brand love to the next level.
What's in it for you
You'd own the full organic marketing function: brand strategy, social, content, PR, partnerships, creator relationships, and customer insights.
All of it - not a slice of it.
You'd report directly to the GM.
No filter between your thinking and the decisions...