Marketing Effectiveness, Senior Vice President

Citi’s Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced leader to join as the SVP of Marketing Effectiveness. This strategic role is pivotal in driving our marketing and business growth agenda by embedding robust measurement, data-driven insights, and a culture of optimization across our marketing organization.

Reporting to the Head of Intelligence and Effectiveness, you will be a key partner to our business marketing teams and shared capabilities functions. You will leverage your deep expertise in marketing science and analytics to build and implement comprehensive measurement frameworks that assess the impact and ROI of our marketing investments—from large-scale brand campaigns and sponsorships to targeted content and digital programs.

The ideal candidate is a seasoned measurement expert with a proven track record of translating complex data into actionable strategies that fuel client and customer growth. This is a high...