Marketing Executive

Marketing Executive (Campaign & Lead Generation)Role Overview

Support end-to-end marketing execution to drive leads, enquiries, and brand visibility across CoffeeBot's key offerings:

• B2B Vending
• B2B Tabletop
• Selected B2C campaigns

This role focuses on running campaigns, coordinating content, managing vendors and events, tracking performance, and ensuring marketing materials are always ready to support BD/Sales conversion.

Key ResponsibilitiesCampaign Execution (Always-On & Seasonal)

• Execute monthly and quarterly campaigns (lead generation promos, seasonal campaigns, tactical offers).
• Support lead generation across:
• Meta Ads (Facebook / Instagram)
• Google Ads (Search & Display)
• Retargeting campaigns
• Ensure campaigns are launched on time with proper tracking and follow-up.

Content & Social Coordination

• Plan and publish content based on agreed cont...