Marketing Executive (Beauty)

Job Description & Requirements

Working hours:

Monday - Friday: 9am - 6pm

Scope of Responsibilities (but not limited to):

• Proficiency in written and spoken Chinese is required.
• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Source and negotiate media tie-ups and promotional partnerships for lead generation.
• Liaise with vendors to produce artwork, promotional materials, and supplies.
• Create and manage digital marketing campaigns to align with the brand's vision.
• Content creation for ads, blogs, emails, and social media, ensuring brand consistency.
• Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers.
• Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics.