Marketing Executive (Cosmetics, FMCG)

Responsibilities:

• Develop and implement marketing strategies to promote beauty and cosmetics products in the FMCG industry.
• Create and execute marketing campaigns to drive brand awareness, customer engagement, and sales.
• Manage and optimize digital marketing channels, including social media, websites, and email marketing.
• Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging.
• Conduct market research and competitor analysis to identify trends and opportunities for product positioning and differentiation.
• Stay updated on industry trends and consumer preferences in the beauty and cosmetics industry.
• Coordinate and participate in marketing events, trade shows, and product launches.
• Analyze marketing campaign performance and provide insights for improvement.
• Manage relationships with external agencies, vendors, and ...