Marketing Executive

About the Role
AWEI Pakistan is looking for a creative and data-driven Performance Marketing Executive who has hands-on experience managing paid advertising campaigns on Meta and TikTok platforms. The ideal candidate should understand content strategy, audience targeting, campaign optimization, and performance analysis to drive leads, sales, and brand growth.
Key Responsibilities
Plan, execute, and optimize paid campaigns on:
Meta Ads (Facebook & Instagram)
TikTok Ads
Develop performance marketing strategies focused on ROI, conversions, and scaling.
Coordinate with the content/design team to create high-performing ad creatives.
Analyze campaign performance metrics and prepare reports with actionable insights.
Conduct audience research, competitor analysis, and A/B testing.
Manage advertising budgets efficiently to maximize results.
Stay updated with latest trends, algorithms, and advertising policies.
Suggest content ideas and strategies ...