Marketing Executive

Marketing Executive:

Role Overview
The Marketing Manager will be responsible for driving brand visibility and consumer engagement in the FMCG sector, ensuring all marketing activities are aligned with global brand guidelines while being localized for the Pakistan market. The role emphasizes e-commerce, digital presence, media planning, and campaign execution with measurable results, while coordinating brand and vendors

Key Responsibilities:

1. Brand Alignment & Collaboration

2. Maintain direct and regular communication with the global / regional brand team, suppliers & vendors.

3. Ensure brand guidelines are consistently applied across all channels (digital, retail, POS).

4. Share market insights and competitor analysis proactively.

5. Media Planning & Execution

6. Develop annual and quarterly media plans with budgets aligned and approved internally and with brand stakeholders.

7. M...