Marketing Executive

Key Responsibilities:

Marketing Support & Campaign Execution

· Assist in implementing marketing plans and activities set by the Sales & Marketing Manager.

· Coordinate campaign deliverables, deadlines, and execution across digital and offline channels.

· Support ongoing marketing initiatives including promotions, resident events, roadshows, and partnerships.

Content Creation (English & Chinese)

· Create clear and compelling content for social media, brochures, flyers, posters, banners, and website updates.

· Develop and localise engaging content for Chinese-language platforms (e.g., REDBOOK/XiaoHongShu, WeChat where applicable).

· Ensure all content aligns with Pacific Senior Living's brand tone and visual guidelines.

Digital & Social Media Management

· Manage day-to-day posting, scheduling, and engagement across all PSL social media pages.

· Grow and maintain PSL's presence on Chinese social platforms.