Marketing Executive

Key Responsibilities
1. Campaign Management & Optimisation

• Assist in developing and executing paid search and social campaigns across Google Ads, META, TikTok, and LinkedIn.
• Optimise campaigns through data-driven adjustments to bidding, audience targeting, and budget allocation.
• Conduct A/B testing and experimentation to improve performance.
• Assist in the execution of SEM, SEO, and paid advertising strategies.

2. Analytics & Reporting

• Analyse campaign performance metrics to uncover insights and identify optimisation opportunities.
• Prepare clear, actionable weekly/monthly reports on campaign performance, ROI, and marketing KPIs.
• Monitor competitor activity and industry benchmarks to inform strategic improvements.

3. Design & Creative Content

• Create attractive marketing visuals using Canva, including brochures, posters, flyers, banners, presentations, and social media conten...