Marketing Executive

Get to know the Role:

The Driver Marketing Executive for Driver Acquisition will primarily be responsible for leads generation to get potential drivers onboarded in Grab across all verticals and services to maintain a healthy supply of driver/delivery-partners in the platform.

You will be designing driver acquisition campaigns, from strategy to implementation, in collaboration with the Driver Acquisition team, Driver Operations teams and respective business verticals (i.e. GrabCar, GrabExpress, GrabFood).

You will be creating and implementing campaigns from top of funnel until conversion/onboarding through different digital and offline channels (paid and earned media, blog, in-app, email, SMS, social media marketing, radio ads, OOH, offline activations, etc).

You will optimize conversion of leads generation efforts and evaluate spend, campaign and channel performance to ensure an efficient and effective acquisition funnel.

Location of the Assignmen...