Marketing Executive

Role purpose
The Marketing Executive will be responsible for developing, implementing, and executing strategic marketing plans that drive brand awareness, customer engagement, and sales growth. The role requires a data-driven, creative, and strategic thinker who can lead marketing campaigns across multiple channels, enhance brand positioning, and maximize ROI on marketing initiatives.
Key Duties and Responsibilities
Develop and execute an integrated marketing strategy aligned with the company's business goals.
Identify and capitalize on market trends, customer insights, and competitive analysis to enhance brand positionig.
Plan and manage omnichannel campaigns, including digital, social media, instore, OOH, and influencer marketing.
Ensure all marketing efforts maintain brand consistency and alignment with company values.
Strengthen brand identity, ensuring consistent messaging and visual representation across all touchpoints.
Lead creative direction for campaig...