Marketing Executive

About us
We are a fast-growing e-commerce company specializing in the development and management of in-house brands across multiple categories, including Wellness Supplements, Pet Care & Food, Footwear, Personal Care, Fragrance, and Confectionery. Our primary sales channels are e-commerce platforms, with TikTok Shop emerging as our most dynamic growth platform.
Key Responsibilities:
· Plan, execute, and optimize digital marketing campaigns across TikTok, Meta, Google, and other social platforms.
· Develop and manage marketing content that reflects the fusion of Herbal × Modern Wellness.
· Work closely with the creative team to produce ad creatives, video scripts, and promotional materials.
· Track and analyze campaign performance (CTR, CPC, ROAS, conversions) to improve results.
· Plan seasonal and thematic campaigns — such as herbal detox, seasonal wellness, or festive launches.
· Collaborate on influencer, affiliate, and community marketing projects.
Requir...