marketing executive

POSITION SUMMARY
• Plan and manage all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines
• Manage Public Relations, event, creative and production agencies
• Support the store Business Goals
• Support the CRM and increase existing base of VIP customers
KEY AREAS OF RESPONSIBILITIES
• Organize and oversee advertising / communication campaigns and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Translate copy for marketing distributions (social media posts, EDMs, press releases etc)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
• Make periodical store visits to bette...