Marketing Executive

Roles & Responsibilities

The candidate will support the marketing team in building the the company brand in the local consumer market. The candidate will develop and execute creative marketing strategies across traditional media, events, and digital channels to positively impact the brand. This role involves A&P, event management, driving sales to stores, handling public relations, media monitoring and measuring ROI.

Key Responsibilities:

• Develop and execute marketing strategies across traditional and digital channels
• Conceptualization and copywriting of ads, including producing marketing collaterals and POS items for campaigns
• Manage website updates (knowledge of WooCommerce preferred) and oversee social media platforms to elevate the Simmons brand.
• Plan, manage, and measure the effectiveness of digital ads on social media and Google
• Use data analytics to track performance and refine strategies
• Build relatio...