Marketing Expert Consultant

Mission Overview:

This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Marketing Expert. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise to dynamic environments and contributing to impactful marketing initiatives.

Responsibilities:

• Collaborate with MarCom Managers, Audience & Workflow Experts, and Performance Analysts to update and optimize dashboards for permanent campaigns, including defining parameters and guidelines for industrialized monitoring and integrating insights into dashboards.
• Map workload for backlog prioritization and develop proposals for capacity balancing between Run and Change activities.
• Develop governance proposals for future reviews, including processes, frequency, and roles.
• Analyze and optimize existing always-on campaigns.
• Assess whether certain campaigns can be...