Marketing Expert

Role Purpose
Drive lead generation, brand visibility, and retargeting funnels across both paid and organic channels, ensuring measurable impact on US-based campaigns.
Core Responsibilities
Manage Meta Ads, Google Ads, and LinkedIn Ads campaigns
Design funnels including lead magnets, landing pages, and conversion paths
Implement retargeting strategies and lookalike audiences
Develop and maintain content calendars and campaign themes
Optimize ad spend and budgets for US CPC efficiency
Collaborate with creative and analytics teams to maximize ROI
Tools & Platforms Experience
Meta Ads Manager
Google Ads
LinkedIn Campaign Manager
CRM / Marketing automation tools: HubSpot, Zoho, Salesforce (bonus)
Experience Benchmark
2-4 years of digital marketing experience
Proven track record with US-based campaigns
Strong focus on B2B lead generation
Show more Show less