Marketing Expert

Role Purpose

Drive
lead generation, brand visibility, and retargeting funnels
across both
paid and organic channels
, ensuring measurable impact on US-based campaigns.

Core Responsibilities

• Manage
  Meta Ads, Google Ads, and LinkedIn Ads
  campaigns
• Design
  funnels
  including lead magnets, landing pages, and conversion paths
• Implement
  retargeting strategies
  and
  lookalike audiences
• Develop and maintain
  content calendars
  and campaign themes
• Optimize
  ad spend and budgets
  for US CPC efficiency
• Collaborate with creative and analytics teams to maximize ROI

Tools & Platforms Experience

• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• CRM / Marketing automation tools:
  HubSpot, Zoho, Salesforce
  (bonus)

Experience Benchmark

• 2-4 years
  of digital marketing experience
• Prove...