Marketing Head

Responsibilities

• Develops and recommends a marketing strategy and plan to promote the MBA and Master in Entrepreneurship programs and tracks.
• Presents a marketing calendar for each School Year, developing this around marketing themes and showing how these are executed through campaigns and activations.
• Spearsakes conceptualization and design of marketing collaterals, including working with the Ateneo Graduate School of Business (AGSB) Satellite Campus Directors and Program Directors in organizing activation/below-the-line marketing events to create awareness on AGSB and increase student enrollment per location.
• Works with the Communications Officer and Marketing Advisory Council to recommend content of press releases, print ads and AGSB communications.
• Manages AGSB’s social media accounts (e.g., Twitter, FB, etc.).
• Liaises internally with Design and Innovation for Strategic Content for Higher Education and Universi...