Marketing Insights & Lead Generation Manager

About the role

As the Marketing Insights & Lead Generation Manager, you will play a critical role in building and scaling an elite, data-led lead generation engine for Vocus.

This role is about deep analysis, insight generation and optimisation. You will work hand-in-glove with our Marketing Automation & CRM Manager, using data to inform how leads are sourced, segmented, nurtured, scored and converted across the funnel.

You’ll be responsible for analysing various data sets (CRM, campaign, behavioural, customer and third-party data), identifying opportunities, and translating insight into clear actions that improve demand generation, campaign effectiveness and customer experience.

What you’ll be responsible for

Lead Generation & Demand Optimisation

• Analyse lead, opportunity and campaign data to identify performance drivers, gaps and optimisation opportunities across the f...