Marketing Intelligence Analyst

Job Description
• Design, develop, and maintain marketing-focused dashboards using Power BI to provide real-time insights across campaigns, audiences/personas, content, and communication channels.
• Analyze historical and current marketing performance data to identify trends, opportunities, and key drivers related to campaign effectiveness, audience engagement, and conversion.
• Develop and apply predictive models to forecast campaign outcomes, optimize channel mix, timing, budget/spend, targeting, and support data-informed marketing planning and prioritization.
• Support AI-driven marketing planning and initiatives, including multi-product campaigns, persona enrichment, precision engagement, experimentation, and performance testing.
• Translate complex datasets and predictive analytics into clear, actionable recommendations for marketing leadership and team members, enabling decisions around messaging, spend allocation, and campaign design.
• Collaborate closely with...