Marketing Lead

Job Description

A leading organisation is searching for a Marketing Lead to support one of their divisions strategically across marketing, digital, and new product initiatives.

Responsibilities:

• Analyse market data and customer insights to develop targeted commercialisation strategies and campaigns
• Collaborate with sales, channel marketing and key account teams to drive project success
• Develop and execute brand strategies, promotional plans and launch tactics for OTC products
• Manage digital and social media content alignment with the annual marketing plan
• Track and report quarterly campaign performance and ROI
• Manage above-the-line schedules including TV and radio placements
• Oversee new product launch processes including artwork approvals, barcode and code applications
• Create and manage POS material for product launches, ensuring approval, production and distribution
• Maintain ...