Marketing Lead - Paid Media (Hybrid)

**Overview:**

As a Marketing Lead, Paid Media, you will serve as a subject matter expert and strategic partner in executing and optimizing paid media campaigns across multiple digital platforms. You will not only deliver campaign performance but also help contribute to paid media strategy, influence cross-functional partners, and advance best practices to drive measurable brand and business impact.

This role combines hands-on execution with strategic leadership, cross-functional influence, and innovation, helping translate business objectives into forward-looking media strategies that improve performance at scale.

**Work Model & Office Locations** :

This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices.

**Primary Responsibilities:**

+ Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance effi...