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Marketing Lead (Screen Marketing)

abc
Full Time Australia, New South Wales Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
March 02, 2026
Location:
Australia, New South Wales, Australia

Job Description

About the Role

We’re on the lookout for a proactive and energetic Marketing Lead to develop and implement strategic campaigns that bring ABC content to life for audiences across Australia. With a strong focus on screen content including Entertainment, Drama, Indigenous, Comedy, Factual, Arts & Specialist, you’ll play a key role in shaping how our stories reach and resonate with audiences both new and established.


You will: 

  • Shape bold, audience‑first marketing strategies that drive impact, transforming insights, analytics and real audience behaviour into powerful ideas that fuel smarter decisions, unlock new opportunities, and elevate campaign performance.

  • Lead cross‑channel marketing campaigns across paid, owned and earned media, championing ABC’s priority content and brand initiatives. Craft clear, compelling briefs, guide smooth planning and delivery to ensure every campaign lands with purpose.

  • Proactively identify opp...

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    Job Overview

    Job Type: Full Time
    Location: Australia, Australia
    Posted: March 02, 2026
    Deadline: April 11, 2026