Marketing Lifecycle Manager - Jetson

Catalyze the transition to sustainable energy as Jetson's Marketing Lifecycle Manager. This strategic role focuses on optimizing customer journeys from lead to sale.
At Jetson, we aim to electrify homes and eliminate carbon emissions. In this impactful position, you will own the marketing efforts surrounding lead nurturing, employing advanced segmentation and analytics within HubSpot. The ideal candidate will demonstrate excellence in marketing strategy, have collaborative partnerships with sales, and enthusiasm for innovation through AI technologies.
Key Responsibilities:
• Direct nurture strategies across diverse formats
• Optimize audience segmentation in HubSpot
• Design workflows aligning buyer readiness with sales
• Localize messaging for various geographies
• Analyze funnel performance to drive improvements
Requirements:
• 4–6 years of relevant marketing experience
• Expertise in HubSpot workflow architecture
• Knowledge across various marketing ...