Marketing Manager, Ancillary

Overview
Location: Red Horizon, Manila, Philippines
Department: Ancillary, Commercial
Entity: PAA Philippines AirAsia Inc.
Status (Full time/part time/contract): Full time
JOB DESCRIPTION:
YOUR ROLE AS AN ANCILLARY MANAGER
To drive the marketing strategy and execution for core ancillary revenue streams across the AirAsia Philippines, ensuring alignment with business goals to maximize revenue, customer engagement, and satisfaction. This role involves developing innovative campaigns, optimizing marketing channels, and collaborating with cross-functional teams to promote ancillary products, including baggage, seat upgrades, bundles, and value-added services.
WHAT YOU'LL CHAMPION:
Marketing Strategy Development:
Develop and implement impactful marketing strategies for ancillary products at the AOC level to achieve revenue and customer experience goals.
Align strategies with overall business objectives and local market sentiments.
Oversee local ancillary ...