Marketing Manager (Bogotá)

Key Responsibilities

Demand Generation

• Develop and execute demand generation strategies to increase brand awareness, generate leads, and drive customer acquisition.
• Collaborate with cross-functional teams to create compelling marketing campaigns that resonate with our target audience.

Branding Activities

• Develop and maintain brand guidelines to ensure consistency across all marketing materials and communications.
• Create engaging content, including blog posts, articles, infographics, videos, and social media posts, to reinforce brand messaging and identity.
• Monitor brand sentiment and conduct market research to identify opportunities for brand enhancement and differentiation.

Event Coordination

• Plan, organize, and execute company-sponsored events, including webinars, trade shows, conferences, and customer events.
• Coordinate event logistics, such as venue selection, ve...