Marketing Manager - Customer Expansion at FreshBooks

Enhance customer loyalty and revenue growth as a Marketing Manager focused on Expansion at FreshBooks. Lead initiatives aimed at increasing product engagement and ARPU within the customer base.

In this dynamic role, you’ll create and implement marketing programs that encourage users to discover the full suite of FreshBooks features. By analyzing data-driven insights, you will design customer journeys that reduce friction and increase product value. Close collaboration across teams is essential for success.

Key Responsibilities:
• Manage execution of marketing initiatives across multiple channels
• Drive ARPU growth through feature adoption campaigns
• Optimize customer lifecycle strategies
• Use analytical insights for effective marketing segmentation
• Conduct performance reporting on key expansion metrics

Requirements:
• 3-5+ years of relevant marketing experience in SaaS
• Exceptional analytical and com...