Marketing Manager (FMCG/Personal Care)

Key Responsibilities:
Brand Strategy & Business Planning
Develop and execute comprehensive brand and category strategies aligned with market trends, consumer insights, and business objectives.
Drive long-term brand growth plans while ensuring alignment with category dynamics and consumer preferences.
Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.
Deliver category revenue, profitability, and market share targets through effective planning and execution.
Marketing & Brand Communication
Develop and manage the brand experience calendar across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives.
Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.
Work closely with creative, media, and digital agencies to develop impactful and consumer-centric communication strategies.
Mo...