Marketing Manager (Investment Management)

Company 263 - Manulife Investment Fund Management (Vietnam) Company Limited
Full time Ho Chi Minh City, Ho Chi Minh Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 07, 2026
Location:
Ho Chi Minh City, Ho Chi Minh, Vietnam

Job Description

RESPONSIBILITIES

Brand Strategy & Integrated Marketing Campaigns

  • Lead and execute the annual brand strategy and marketing plan aligned with MIMV's business objectives and regional brand guidelines.
  • Define brand positioning, message architecture and tone of voice of the Company and ensure brand consistency and compliance across all communications, materials, and touchpoints.
  • Develop and manage integrated marketing campaigns and activities of mutual funds aligning with the business objectives of MIMV, supporting investment-linked products, and other investment solutions including product launches, thematic investments and always on activities/ contents.
  • Develop campaign briefs, target audience, channel mix ratio, budget allocation and KPI. Measure effectiveness of marketing campaigns against KPIs.
  • Partner with regional teams to localize global campaigns effectively for the Vietnamese market.
  • Marketing materials produ...

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    Job Overview

    Job Type: Full time
    Location: Ho Chi Minh City, Vietnam
    Posted: June 07, 2026
    Deadline: July 17, 2026