Marketing Manager

Job Summary

We are seeking a data-driven and performance-focused Marketing Manager (PPC) / Marketing Coordinator to manage and optimize paid media campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in mobile app marketing, performance optimization, and ROI-driven campaign strategy.

Key Responsibilities
Campaign Management

• Plan, execute, and optimize paid campaigns across:
• Google Ads (Search, Display, Universal App Campaigns – UAC)
• Meta Ads (Facebook & Instagram)
• Apple Search Ads (ASA)
• Microsoft Ads (Bing)
• Manage App Install Campaigns for Android and iOS.
• Perform keyword research and competitor analysis.
• Create compelling ad copy and oversee creative development.

Performance & Optimization

• Monitor and optimize campaigns based on:
• CTR (Click-Through Rate)
• CPC (Cost Per Click)
• CPA (Cost Per Acquisit...