Marketing Manager

Job description

What You'll Be Doing

Strategic Planning & Brand Management

• Develop and execute annual marketing plans aligned with Tissot's global
  direction while adapting to Malaysia's competitive watch market
  landscape.
• Strengthen brand positioning as an accessible Swiss watch brand withstrong sporting heritage and contemporary appeal.
• Drive consistent brand messaging across retail boutiques, shop-in-shops,e-commerce, and digital platforms.
• Monitor market trends, consumer behavior, and competitor activities (mid-to-premium watch segment) to identify growth opportunities.

Campaign Development & Execution

• Lead integrated 360° campaigns across digital, social media, retail, mall
  activations, partnerships, PR, and events.
• Localize global launches (e.g., key collections, sports partnerships, limitededitions) to maximize impact in Malaysia.
• Collaborate with media ...