Marketing Manager

Role Purpose

The Marketing Manager is responsible for driving the overall marketing strategy, brand positioning, lead‑generation initiatives, and campaign execution for Mecer Inter‑Ed. This role partners closely with Sales, Business Unit Managers, and Vendors to create impactful, integrated marketing activities that support revenue growth, learner acquisition, partner engagement, and brand visibility.

The Marketing Manager owns the end‑to‑end lifecycle of marketing campaigns — from concept, design, and messaging, through to execution, reporting, and optimisation.

Key Responsibilities

Strategy & Planning

• Develop and execute the annual marketing strategy aligned to company objectives, sales targets, and vendor priorities.
• Create quarterly marketing calendars, campaign roadmaps, and content plans.
• Research market trends, competitor activities, and customer insights to guide marketing decisions.

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