Marketing Manager

Position Overview
To build and lead the company's internal marketing function. This role requires strategic thinking and operational execution, managing both internal initiatives and the coordination of the outsourced marketing agency. The ideal candidate will develop marketing strategies, oversee campaign execution, manage brand consistency, and work closely with cross-functional teams to achieve growth and market leadership.
Roles and Responsibilities
1. Strategic Marketing Leadership
· Develop and implement the company's marketing strategy aligned with business objectives.
· Collaborate with leadership to shape brand positioning the products range.
· Translate business needs into clear marketing briefs and guide strategic decision-making across ATL, BTL, digital, and retail channels.
2. Campaign & Project Oversight
· Coordinate with the Marketing Agency on creative development, social media management, and execution of ATL/BTL campaigns.
· Ensure briefs ar...