Job Description
Company Description
Role Description
We're hiring a Marketing Manager to build and lead the internal marketing function at Kenafric Bakery — one of Kenya's leading bakery brands with 33+ years in the industry.
This is a strategic and hands-on role responsible for driving brand growth across our bakery and confectionery portfolio, working closely with our outsourced marketing agency and cross-functional teams to deliver impactful campaigns and market execution.
What You'll Do
• Develop and execute the company's marketing strategy aligned to business objectives
• Shape brand positioning across bakery and confectionery categories
• Lead campaign planning and execution across ATL, BTL, digital, and retail channels
• Coordinate and manage agency deliverables, timelines, and creative quality
• Maintain brand consistency across packaging, POS, and communications
• Drive consumer, market, and compe...
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