Marketing Manager

The Marketing Manager will be responsible for leading and implementing the overall marketing strategy, with the main aim of establishing and growing the brand of Saint-Gobain Kenya within the market. As a Marketing Manager, the individual will play a crucial role in supporting the business development team by developing and implementing strategic plans that identify growth opportunities across both new and existing market segments. They will ensure that the organization capitalizes on these opportunities to achieve market leadership and maintain a highly profitable position.
Role responsibilities:
Market and Customer Insight
Develop a deep understanding of customer segments, market trends, competitors, and buying behaviors through continuous research and digital monitoring.
Use these insights to support the identification of growth opportunities in both new and existing market segments.
Strategic Marketing and Value Proposition
Support the Business Development Executi...