Marketing Manager

Marketing Manager

Job Overview

The Marketing Manager will be responsible for planning, executing, and optimizing retail marketing initiatives across multiple channels to support business growth and brand objectives. This role requires a strong strategic mindset, hands-on execution capabilities, and the ability to adapt global brand strategies to local market needs.

Key Responsibilities

Retail & Integrated Marketing

• Manage and execute all retail marketing activities across online and offline channels, ensuring alignment with corporate goals.
• Oversee marketing budgets and resource allocation to maximize ROI and drive sales performance.
• Plan, implement, and evaluate localized marketing initiatives including advertising, public relations, events, customer seminars, direct marketing, digital campaigns, and marketing collateral.
• Ensure all marketing programs resonate with local consumer insights w...