Marketing Manager - Peru (Bogotá)

Binance is a leading general blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are looking for a Marketing manager for Peru who shall be leading and executing the local Peru (and Bolivia) Marketing Plan. Focus is to drive key metrics, through a full funnel approach, from acquisition to engagement and conversion.

Responsibilities

• Drive and support the local Marketing Plan with adaptation & localization, evaluation, implementation & reporting;
• Coordinate & refine all aspects of Peru’s marketing campaigns, growth mechanics, engagement activities & brand;
• Drive brand, communications & product campaigns;
• Create campaigns through the local consumer eye and consider Social Media, in collaboration with Paid, SEO & Engagement;
• Act as bridge between user‑acquisition campaigns & brand marketing; champion brand & user‑focused narrative to drive user growth & adoption;