Marketing Manager

Job Description

Responsible for full funnel/integrated marketing tasks consisting of but not limited to:

• Identifying opportunities in the market via existing and emerging marketing channels and tactics.
• Identifying market gap in demographics, market trends, product offerings, consumer behaviors in order to craft marketing strategies to capture new or potential market segment based on the company’s business objectives
• Strategizing, implementing and evaluating the effectiveness of marketing strategies, campaigns, and tactics. Identifying areas for improvement, conducting A/B testing, and implementing optimization strategies to achieve better results with each marketing channel.
• Understand and manage marketing budgets and make investment decisions to maximize ROI. Recommend marketing investment decisions and commercial trade-offs.
• Collaborating with multiple marketing divisions, including but not limited to campai...