Marketing Manager, Retention

Role Overview

As a Retention Marketing Manager , you are the primary champion for customer health across the organization. You will analyze why customers leave, build strategies to keep them, lead winback programs to bring them back, influence the product roadmap, and build the business cases for structural changes that improve the customer experience. This is a high-visibility individual contributor role that requires a blend of deep data analysis, strategic business casing, and cross-functional collaboration.

Responsibilities

• Cohort Analysis & Insights: Perform deep dive cohort analysis to track retention trends over time. You will identify behavioral differences between various customer segments (e.g., by acquisition channel, industry, or plan type) to pinpoint exactly where and why churn occurs and advocate for systemic fixes.
• Voice of the Customer & Roadmap Influence: Serve as the champion on ...