Marketing Manager, Rewards

TERM: Full-Time, Permanent

Overview

Reporting to the Senior Marketing Manager, Travel & Rewards, the Marketing Manager, Rewards is responsible for developing and executing integrated marketing strategies that align with organizational objectives, with a focus on growing the CAA Rewards program. This includes increasing Member engagement, enhancing brand awareness, driving partner transactions, and fostering long-term loyalty. Leveraging expertise in marketing, analytics, and media optimization, the role delivers compelling campaigns across traditional and digital channels while strengthening the overall Rewards portfolio.

Working cross-functionally with internal teams and external partners, the Marketing Manager applies data‑driven insights and a strong understanding of customer behaviour and market trends to continuously refine strategies and maximize performance. The role also contributes to strategic planning efforts aimed at partner acquisition ...