Marketing Manager

As the Marketing Manager for KFC South Asia, you will be at the forefront of our brand's expansion and success in Vietnam and the Philippines. Your role is pivotal in bringing our regional strategic vision to life, ensuring effective marketing plans, and maximizing market potential. With regular travel to these markets, you'll be immersed in the local culture, enabling you to create locally resonant brand experiences. This position reports to the Chief Marketing Officer and offers a supportive network across various teams and functions.

• Lead annual strategic planning for Vietnam and the Philippines, partnering with local markets on brand and retail strategies.
• Implement the global KFC brand positioning in your markets, working closely with regional and global teams.
• Develop and execute a core menu and pricing strategy to drive short- and long-term growth.
• Create and manage a rolling 12-month promotional calendar to meet business targets.
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