Marketing Manager, South Asia
Alcatel-Lucent EnterpriseJob Description
The purpose of this role is to create the local marketing plan and drive marketing initiatives to support local teams in the field and with the business partners, in alignment with sales strategy, validated with Marketing Head.
Job Mission
As Marketing Manager for South Asia, you will be responsible for partnering sales to develop and execute the local marketing plan to drive customer acquisition, growth and nurture journey aligned to the country business plan. This will entail campaign development, lead management, database health, analytics and reporting to drive top of the funnel leads, marketing qualified leads & sales accepted opportunities. As a member of the marketing team, you will act as a brand ambassador and social media advocate in the field.
You will drive the local demand generation campaigns partnering telemarketing and work with the wider regional marketing and central marketing organisation to deliver the execution o...
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