Marketing Officer Heavy Equipment Industry

A Marketing Officer for heavy equipment drives brand awareness and lead generation for machinery (e.g., excavators, loaders) through targeted campaigns, digital marketing, and trade shows. They blend technical product knowledge with promotional strategies to target construction and mining industries, managing budgets, content creation, and sales team support to drive revenue. ConAg Marketing +4Key Responsibilities

• Campaign Strategy: Planning and executing advertising, email, and social media campaigns tailored to specific construction or industrial audiences.
• Digital & Content Marketing: Managing online listings, PPC advertising, and SEO to increase visibility for specialized equipment.
• Trade Marketing & Events: Organizing participation in industry trade shows, product demonstrations, and exhibitions.
• Content Creation: Developing brochures, technical data sheets, videos, and case studies to demonstrate product value.
• Market Analysis: A...