Marketing Officer (Racecourse Entertainment and Programming)

Marketing Officer (Racecourse Entertainment and Programming)

Job Summary

The main objective of his/her team is to develop the entertainment per racecourse to ensure consumer immersion, he or she will elaborate creative thematic per racecourse, per Group Sundays Racedays per Major Race days and rethink the Happy Wednesday entertainment programs including F&B field.

The Job

• Support the supervisor to elaborate and execute the entertainment lifestyle programs at the racecourses and to promote the racecourse as a lifestyle entertainment destination
• This person will have the basic knowledge of Music Programming and creative entertainment offerings targeting the local and international visitors including Gen Z & Y
• Execute with his/her EM and supervisor the entertainment & lifestyle programming following 4 fields: Recreation & Music Entertainment, Lifestyle experience, gamification and Experimental Pop-up stores.
• C...