Marketing Operations Lead

MARKETING OPERATIONS LEAD

Passion, Inc.

OBJECTIVE

The Marketing Operations Lead is the systems architect behind Passion's marketing efforts, responsible for owning the marketing tech stack—including HubSpot—while enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This individual partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. CRM + MarTech Stack Ownership


+ Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.

+ Maintain and expand the marketing tech stack to support evolving campaign needs (integrations, forms, APIs, lead scoring, etc.).

+ Ensure data hygiene, governance, organization and list management practices are followed.


2. Marketing Au...