Job Description
About Us
Genie Academy is a growing K-12 tutoring and enrichment company based in New Jersey, USA with 7+ locations. We are looking for a Marketing Operations Specialist to manage our analytics/tracking infrastructure and lead our CRM migration from HubSpot to GoHighLevel.
The Role
You are the technical backbone of our marketing. You will fix and maintain our analytics tracking (GA4, GTM, server-side tracking), manage our CRM migration from HubSpot to GoHighLevel, build automation workflows, and ensure tracking continuity during our upcoming website migration. You will work alongside a Digital Marketing Manager who handles ads and SEO day-to-day.
This is a technical, hands-on role. You should be comfortable debugging GTM tags, reading JavaScript console errors, configuring CRM workflows, and troubleshooting attribution issues.
Immediate Priorities (First 2-4 Weeks)
Fix Attribution (CRITICAL)
- Facebook Ads show 237 leads but GA4 shows 0 conver...
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