Marketing Operations Specialist

This role focuses on executing and optimizing marketing campaigns within HubSpot. The ideal candidate is hands-on, detail-oriented, and enjoys building, testing, and improving marketing workflows and assets to support marketing and sales goals.

Key Responsibilities

• Build and launch email campaigns, workflows, and nurturing sequences in HubSpot.
• Create landing pages, forms, CTAs, and manage audience segmentation and lead scoring.
• Execute A/B tests to improve campaign performance.
• Maintain CRM data hygiene, tagging, and lead tracking.
• Support integrations, tracking codes, and ensure assets follow brand/email best practices.
• Monitor KPIs (email engagement, conversions, lead flow, page performance) and prepare performance reports.
• Identify workflow issues or underperforming campaigns and recommend improvements.

Qualifications

• 2+ years of hands-on HubSpot experience (Mar...