Marketing Performance Specialist

About the Role

We are looking for a highly driven and strategic Performance Marketing Lead to join our team at the Calicut office. The ideal candidate should have strong expertise in Meta Ads and a solid understanding of Google Ads, SEO, website performance, and digital growth strategies. This role requires someone who can lead campaigns end-to-end, optimize performance metrics, and contribute to overall business growth through data-driven marketing.

Key Responsibilities

● Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram).

● Manage and monitor paid campaigns on Google Ads including Search, Display, and YouTube.

● Analyze campaign performance, ROAS, CPL, CAC, and other marketing KPIs.

● Work closely with creative, content, and tech teams to improve campaign effectiveness.

● Understand landing page performance, website conversion optimization, and ...